Why should not publish Bidvertiser ads?

From the Bidvertiser code that I posted below, it is true that the code has 2 parts:

  1. The Script which is enclosed by the tags <script> and </script>;
  2. The HTML which is enclosed by the tags <noscript> and </noscript>.

It is also true that the “script” part of the code pulls information from the bidvertiser servers about the ads that should be displayed on the site, then eventually displaying the ads. But the “HTML” part of the code will only be displayed when the browsers javascript is disabled.

So, from his explanation, we can say that there is no cloaking here.

Publishing Bidvertiser ads:

Bidvertiser really is one of the best alternative to Google Adsense.

But last month (February 2008), I decided to stop publishing Bidvertiser ads because I noticed something from its code.

When I was reading the HTML codes of the theme of this blog, I found out that Bidvertiser’s code contains a link to the Bidvertiser’s homepage using the key-phrase “Internet Marketing” as anchor text. Take a look at the Bidvertiser code which I was using on this blog.

<!– Begin BidVertiser code –>
<SCRIPT LANGUAGE=”JavaScript1.1″ SRC=”http://bdv.bidvertiser.com/BidVertiser.dbm?pid=xxxxxxxxx” type=”text/javascript”></SCRIPT>
<noscript><a href=”http://www.bidvertiser.com”>internet marketing</a></noscript>
<!– End BidVertiser code –>

If you’ll analyze the code, it has two parts:

  1. Javascript code. This part is enclosed by the tag <script> and </script>. It is responsible in pulling advertisement information from the Bidvertiser’s servers and display them on your blog.
  2. Noscript part. This part is enclosed by the tag <noscript> and </noscript>. It is actually an HTML, and it contains a valid link to Bidvertiser’s homepage using the “Internet Marketing” as the anchor text. (Nerd corrected me on this thought. Read the “Bidvertiser Code” part of this article.)

SEO by Cloaking:

Actually, what the Bidvertiser did is a “Search Engine Optimization” by cloaking it’s because the link in the “noscript” part of the code is considered by the search engines as a valid link to the homepage of Bidvertiser using the “internet marketing” as the anchor text. However, this link is not displayed on the actual result of the code. In other words, only the search engine notice this link and it is considered as an SEO by Cloaking.

So, what’s the problem with this cloaking issue? Actually, publishing the Bidvertiser code in your blog would led your blog to the risk of losing your blog’s ranking in the SERP. Your blog might be penalized by the search engine because of reasons:

  1. Cloaking. It might be true that the codes is not your own but of the Bidvertiser. But since you posted it in your blog, so you’d be guilty of cloaking. And Cloaking is one of the SEO techniques that search engine especially Google hate so much.
  2. Linking to bad websites. Websites that are using Black Hat SEO are considered bad websites. So, if search engines notice how Bidvertiser fool the search engines just to be ranked higher up at the SERP for a particular keyphrases, then Bidvertiser would be considered bad websites. And Google assured us that linking to bad website will cause a penalty.

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One Response to “Why should not publish Bidvertiser ads?”

  1. It goes like this, a client seeks for a keyword on Google. You make published an article which targets this word and have subjected it to a internet site which Google likes. The customer finds your article on page one, reads it, clicks on your website link, and calls your website. All going well, you will have about affiliate link click-throughs, and some sales in there! That’s the beauty of affiliate marketing.

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