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How to use Pay-Per-Click (PPC) to send traffic anywhere

May 2nd, 2009 Howto Posted in Income Guide, Make money online, Online business No Comments » 593 views

Do you think anybody is going to argue about the fact that Traffic (people coming to your web page) is the most important component of direct selling via the Internet?

When I first started in this business of Internet Marketing, I didn’t think of traffic. It was like when I came into this business I checked all my previous training at the door! And this from a guy who spent over 30 years creating traffic to retail stores.

Go figure. I guess I came to this form of selling with a totally open, and, in some cases, blank, mind.

But Traffic IS the most important thing. It doesn’t much matter how you get the traffic as long as it’s a form of traffic called “targeted traffic”.

And that is exactly what you get when you buy traffic from the PPC Search Engines.

You probably know this already, but it is a good idea to repeat it. And that is that selling something by means of the internet has an incredibly simple formula.

Here it is…Traffic + Conversion = Sales. That’s it. Expanded for effect it would be Targeted Traffic (people) + Conversion(people purchasing) = Sales (money).

So, first things first, get traffic to your offer. But not just any old traffic…we want it to be “targeted”. What that means is that the people coming are people who are likely to be interested in what you have to offer.

People can be “sorted” by the search terms they type in. Ingenious, isn’t it?

There are lots of ways to generate traffic but pay-per-click advertising is one of the fastest and one of the best for a couple of reasons that we’ll cover here.

Two of the most important reasons are that your visitors will be “targeted traffic” and you’ll only pay when they click and arrive at your offer!

Here’s how it works. Let’s say you have a web page with an offer on it selling free movie downloads. Automatically, one of your major keywords is “free movie downloads”.

So you go into your PPC area, and write an ad. They are little four line classified type ads and the last line of the ad is the URL you want them to go to.

Now, Google is the king of PPC and, since they are all about relevancy (the art of bringing up good search results when someone types in a keyword) Google wants relevancy for it’s sponsored ads, too. Hence the marriage of your ad and your chosen keywords.

You’d write an ad that looks like a four line classified ad with copy like this …

Free Movie Downloads/ Download Any Movie You Want Forever/ For A Small One Time Fee/ USAFreeMovieDownloads.com

You’d put the ad into an ad group with your chosen keywords at your chosen price (bid).

Let’s say you picked the keyword “free movie downloads” and agreed to pay (bid) $1 every time someone clicks on your ad and, subsequently went to your offer.

Warning: I inadvertently sent 1700 people (clicks) to a 404 error page instead of my offer due to a typo. It cost me about a thousand bucks. I don’t do that anymore.

So you turn the campaign on and start watching. The fun can begin in just a few minutes!

If you make $30 every time someone buys your offer at your web page, and you are paying one dollar per visit (click) when someone types in “free movie downloads” there is a certain ratio you are looking for.

Essentially, to be profitable, you have to pay LESS than $30 to get a sale because that’s what you MAKE on a sale. More ideally you want to pay $15 to get the $30 profit.

These little sponsored search ads are responsible for billions of dollars in highly targeted traffic and sales.

And really, doesn’t it just seem likely that someone who typed in your chosen keyword and clicked on your ad and was then transported to your offer on your web page would probably buy? Yes, it does to me, too.

You can bet on it. In fact, that’s exactly what you are doing, but they don’t call it gambling. They call it advertising. That’s business. By Riley West in Advertising

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Make money: The Premiere Video Ad Network

April 21st, 2009 Howto Posted in Make money online, Online business No Comments » 437 views

Tremor Media is the leading global online video advertising network, providing Fortune 1000 brand advertisers with the reach and scale of more than 1,400 top-tier publishers. Tremor Media can work with you to monetize your site’s traffic with higher CPMs than any other ad network.

publishers_tremormedia

In addition to our revenue solutions, Tremor Media provides cutting-edge technology for Web publishers that are ready to grow their business through online video advertising. Our Acudeo video monetization platform enables publishers to leverage their video assets and effectively manage their in-stream ad delivery, creating new, high value inventory.

In-Banner:

Tremor Media’s network reaches more than 135 million unique users every month. Our proprietary ad format technology drives engagement, views, clicks and most importantly, revenue to our publishing partners.

Our rich media network offers:

The most innovative ad formats
Blue-chip advertiser clients
Industry leading CPMs
Advanced reporting
In-Stream

Streaming video’s growth has been nothing less than explosive. As traditional video production companies and emerging web video companies create new content for the medium, the opportunity to reach a highly targeted, highly coveted audience has never been greater. By joining our network, your site can leverage your streaming video content to deliver the latest, most powerful in-stream ad formats to drive sales, revenue and maximize ROI.

Tremor Media’s in-stream network offers publishers:

Blue-chip advertiser clients
Pre-roll, post-roll and mid-roll
Video overlays
Branded entertainment syndication
Advanced reporting
Industry leading CPMs

Sign up and get rich now

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The Top 7 methods for writing articles that explode your business

April 20th, 2009 Howto Posted in Affiliate Networks, Income Guide, Make money online, Online business No Comments » 378 views

In today’s extremely competitive cyberworld, the importance of pulling in highly targeted traffic to your website can’t be overemphasized. Directing web traffic to your web site can be your only method of survival, particularly in the fierce world of ecommerce. Acquiring a top search engine placing can be really challenging. As luck would have it, there’s load of website promotion strategies you are able to employ to get traffic to your site.

There’s a considerable assortment of strategies you are able to adapt, from paid advertising to affiliate marketing. Even so, just about all of these methods require payment. All the same, there are methods to advertise your website plus boost your web traffic without expenditure. Publishing articles is among the better website promotion strategies you are able to employ and they can be really potent. You might ask,How could writing articles help better your web traffic? Here are the top 7 ways in which it can assist in exploding your business.

1.Contact many people

When you compose expert articles, it would be a pity never to share them. You are able to place your articles on your website or you can submit them to different web sites for example e-zines and online publishers. Through submitting your articles to these places, you get exposure not just for your ideas but also for your site. Just include a hyperlink back to your website or include selective information in the resource box. By this, you acquire exposure and free advertising. Submit your articles to hot e-zines and capitalize on their popularity. Further web sites which find your article relevant might also hyperlink back to you. Therefore, you boost your link popularity, which constitutes one of the most vital strategies in cyberspace. Many people are searching for data online and by meeting this need with your expert article, you might gain the benefit of extra exposure and much more web traffic.

2.Free Advertising

Submitting your articles to other sites gives you a chance to advertise your website without paying exorbitant fees. Though you should keep away from marketing terminology in your articles and keep them helpful and of value to your readers, you will be able to include your web site link in the resource box. Additionally, by creating an article relevant and informative to your readers, you’re creating a great impression for your site, which can in the end result in a visit and maybe a purchase. Good quality content within an article is far better and more powerful than a couple of lines of advertising space. You’ve a very special chance to presell your product and/or service to your potential client.

3.Earn top SE Ranking

Produce a new web page for your article on your website. Optimise your article to make it SE friendly. Employ top-ranked keywords and Meta tags that can give your site a high SE ranking. When you upload your new webpage to your server, search engines will spider through it and you will be able to get an increase in SE ranking. Remember that search engine optimized content is a really useful strategy to get a top rating in search results.

4.Increases Link Popularity

Rather than searching for other websites who would like to set up reciprocal links with your website, you are able to just submit an article to one other website, don’t forget to include a hyperlink to your website within your resource box. Once these sites pick out and publish your article, you automatically acquire a link partner. Attempt to find as many link partners as you are able to. Link popularity is among the factors applied by search engines in deciding SE rankings. Make your article specially helpful and appealing, therefore more websites will be pleased to publish it.

5.Optimize your web site for better SE rating

From creating your web site keyword rich, you can significantly improve the SE ranking of your web site. Remember the keyword density is one of the most significant elements that SEs apply when deciding the search engine ranking of web site. Nevertheless, you should at all times offer relevant, usable and appropriate information. Keep away from the temptation of overusing keywords merely to acquire a high ranking as this might put off many internet surfers. Relevancy plus quality is always the most crucial thing to think about whilst writing articles and it will be twice as valuable to your web site if you create these articles SE optimised.

6.Builds a Good Impression and Reputation

By composing first-class, original and relevant articles, you not only get your web site exposure but you are also making a good impression on your visitors. Encouraging additional people to visit your web site and do business with you by building an impressive reputation by your articles. Be viewed as an expert in your area and you will in the end acquire more clients enthusiastic to do business with you.

7.Raises your credibility by references and testimonials

Your articles are bound to receive feedbacks and testimonials once you publish them in e-zines and on free article websites. Record these positive feedbacks and remarks and employ them as promotional material on your website and/or within any of your advertising campaigns. Your credibility can be significantly enhanced by this feedback, because it will make a great impression on your visitors in addition to your present clients. In this extremely competitive world, first-class credibility and trust might be the only things you require to draw in fresh clients or make loyal supporters out of your existing clients. Original, valuable and relevant articles are all important tools that you should employ to improve and explode your business

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Profitable Ebay Income -Announcing 7 nifty secrets to make money through Ebay

April 17th, 2009 Howto Posted in Income Guide, Make money online, Online business 9 Comments » 555 views

Making money through Ebay is extensively popular these days. However, not everyone shares the same success story. Therefore, if you wish to rise to the ranks of achievers, it would be sensible to start making use of several tactics. Here are seven nifty secrets to make money through Ebay income.

1. Market your old possessions. Collectors items are usually good picks. Nevertheless, there is actually no limitation for what you can sell on Ebay.

2. Market other peoples old stuff. Basically, you can turn a profit from commissions for every successful sale.

3. Buy things from Ebay and sell them again. Search for misspelled items on Ebay. These things usually cost less than their original worth. You can repackage them to increase their market value, and subsequently sell them again for a higher price.

4. Create and sell your own E-book. If you have a knack for writing, you can actually create and market your very own EBook. This is also a good way of making money on Ebay.

5. Market other peoples E-book. You can collaborate with an E-book author and agree on marketing his or her creation on Ebay. Again, you will get a fair commission for every successful sale.

6. Sign up with a drop shipper and market their products. Enter into an agreement with a drop shipper that will constantly supply you with products to sell. Just make sure to consider the shipping expenses whenever you set a price for a particular product.

7. Sell items in bulk or by the dozen. The idea is to sell not just one but a larger number of items. For instance, instead of selling one ping-pong ball, try to sell a dozen. By doing so, you can also save money on shipping costs.

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How to create ebay listings that sell

April 17th, 2009 Howto Posted in Income Guide, Make money online, Online business No Comments » 27 views

If you want to sell anything successfully on eBay you need to know the ins and outs of writing a good listing that will get people buying from you. This is not that difficult once you know how. The same principles can also be applied to website sales copy, so we are killing two birds with one stone.

Firstly we want to establish our product as unique (or as unique as possible). Now could we do this with a DVD? Hardly. However with an African Mask for example though it would be relatively easy to stand out from the crowd.

Create a story to go along with your product. I find quite often when I’m buying from eBay, if it’s from a personal seller and not from a store, and the item isn’t new, I think “why are they selling it?” Make sure you answer that question.

Write a killer headline, five times as many people read the headline as the body copy. You have to grab their attention, aviod headlines which merely create curiosity, we want the visitor to read on. Don’t talk about the features of your product in your headline, talk about it’s benefits. You want to generate excitement in the reader. If you can, try and work out a way that your product could solve a problem that your reader might have. Remember, a good headline usually answers the question “what’s in it for me?”

Describe your item in detail. Don’t leave anything out. You should aim to answer every single question possible bidders may have about your product.

Create urgency in your listing.If people get the idea that they can come back and bid a few days later the chances are they won’t come back, and you will lose them. Give them a reason to take immediate action, once they have made a bid they won’t want to lose the item. If it’s a one off, or hard to come by product make sure you emphasise that fact. Rarity and/or urgency can get people bidding like crazy.

Detail your terms and conditions. This is important, leave these out of your listings and you are asking for trouble. You’ll get disputes, returns, and misunderstandings aplenty. Don’t think that people will automatically read your payment and shipping details. However if you have put them in there, together with any special conditions if you have any, you will save yourself a lot of hassle.

Do include a strong guarantee. You can say something like “If you aren’t satisfied with your purchase you can have a full, no questions asked, refund”. This will not only reassure your visitors that your product is of good quality and worth bidding for, but will also set you apart from the majority of your competitors, who do not offer such a guarantee.

Ask for the sale. It’s common sense, but you’d be surprised how many people completely miss this one. You need to ask people to take action. Tell them to place a bid today to avoid missing out, or something similar. It’s a simple thing to do, but miss this one out and you are losing potential bidders.

Writing a killer eBay listing is not difficult in itself, it can actually be an enjoyable task, especially when you think of the rewards. Most people will just shove up a product, price it, and trust to luck. By following the steps above you will be able to distinguish yourself from other listings and really stand out. Try it today, and watch your profits soar.

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The following tips shall help one rev up his earnings with e-bay

April 17th, 2009 Howto Posted in Income Guide, Online business No Comments » 31 views

While it is true that E-bay has been an excellent haven for enterprising business people more specifically to business enthusiasts who are just neophytes in the field of commerce and trade. There are realities in the E-bay industry that one must learn to accept in order for him to naturally adapt with it that is it is after all a business endeavor. Along with this truth is the fact that as a business endeavor there are risks that one should take. However, these risks should not only hinder one from being successful but rather make these risks as reasons to become excellent in the E-bay arena and potentially become the highest income earner. The following tips shall help one rev up his earnings with e-bay.

A. Make a full disclosure of the item that you are selling or auctioning. In e-bay, people rely heavily on the information that is being disclosed by the seller on every time that is being sold. As a seller, you have to respond to this by giving out a full description, with no exaggeration and no over hyping of facts. After all, when you do this, and clients have proven them true, you will just gain one loyal customer.

B. When possible, accompany your item with a picture to re tell the full description that was disclosed. In having the picture alongside the item that is being sold, you are, as a seller, trying to build a more trusting environment by showing the truth. In doing so, you are actually building a lasting relationship with your prospective clients.

C. Come up with a clear payment method. Usually, the payment scheme is where the transaction becomes difficult. Do not restrict potential buyers from having payment methods that are out of the ordinary. Make the effort to give them the feeling of comfort and security when payment is being made.

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Applicable tips for novice EBay and Auctions users

April 13th, 2009 Howto Posted in Income Guide, Online business No Comments » 32 views

As you probably know by now, erstwhile freestanding stores have taken advantage of the Internet to generate more sales and make shopping a more efficient task for the consumers. Even one-time or on and off sellers are participating in the exciting new world of eBay and online auctions, which seem to be the new swap meet of tech-savvy online shoppers. It may be an overwhelming venture at first, what with dealing with a global shopping market, but really pays off for those who are patient and determined enough to know how it works.

As a seller, you should make it your responsibility to follow up on a sale days or weeks after a customer has received your item. Make like a good salesman and always offer to help your customers even after a successful transaction and receiving good feedback from them. Doing this will help make the keep you in the mind of customers when they need to find other goods that you can probably help them obtain.

Also, make it a point to provide feedback whether its a positive or negative one. Good feedback will always establish linkages with people and you can create a network of clients and sellers who can get in touch with one another about their concerns with just a click of the mouse. Negative feedback, on the other hand, must be reserved for transactions that have been truly unpleasant. It is your duty as a seller to inform others of scammers or people who do not follow through with the transaction, but before you do make sure that all your information about the experience is in proper order and well-documented.

Finally, do try to offer refunds or returns. EBay and online auctions are avenues for serious transactions, and these companies expect their users to behave in a professional manner. To preserve your integrity as a seller, offer refund or return options so that buyers will be more comfortable in dealing with you and trying out your products. Following these simple and easy to remember tips will help you become one of the best sellers out on the online market today and will help you more gain more positive feedback and a bigger client base.

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Steps to amplify your EBay income

April 13th, 2009 Howto Posted in Income Guide, Online business No Comments » 397 views

There is much advise over the internet as to how you can increase your income from EBay but not all of them are authentic and useful for your needs. Some just cater to a specific niche of sellers so you cant apply them in your own strategy.

So here are some authentic tips you can apply to your own strategy to be able to sell more products in EBay and even on other auctions.

1. You should note that the timeframe of the bids should be placed only during a short time frame. This is because auction sites automatically move expiring items to the list. So if you want to sell your items quickly, it is advised for you to use this method.

2. Choose the time you place the items in an auction wisely. You need to do this since you need to take into consideration the time of day which most of your potential clients will be home from work or school.

3. Use buy it now! option. It is important for you to include this on the items you are selling because a lot of EBay customers dont like having to compete with other customers for an item they want to buy instantly.

4. Don’t set the minimum for the bid too low. There are cases when a seller places a minimum price of a few cents for an item that should have costs a few dollars. They have a misconception that the bidding process will drive the price up to its real value. Dont use this strategy unless you are sure that it will work for your item.

5. Be prompt in responding to your clients. This will ensure a smooth transaction on both sides and this will encourage the buyer to buy from you instead of other sellers in the future.

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Incredible secrets to excel at eBay income

April 13th, 2009 Howto Posted in Income Guide, Make money online, Money secret, Online business 17 Comments » 482 views

If youve always wanted to know how merchants get to earn so much just by using the auction website eBay, then heres some good news. This article contains six incredible secrets to excel at eBay income! Interested to find out what these are? Read on: (dont forget that this article is written with the premise that you already signed up for your very own eBay account)

1. Make use of eBay Store traffic reports. This is a really handy tool! You can see just how many people visit your page everyday. Using the traffic report information, you can then make educated adjustments to your store that will hopefully improve sales.

2. List your entire inventory. After all, whats the use of your products for sale if you dont maximize and post them all on your eBay store?

3. Accept PayPal and major credit cards as payment method. This can speed up the payment process for your customers or winning bidders.

4. You might want to register and assign a unique domain name for your eBay page. Customizing your page will help entice bidders to view your products and will project a more professional look.

5. Advertise your eBay page. You can do this by inserting important keywords on your page. Alternatively, you could start a blog just to discuss your eBay products. You can also post your eBay page links in various forums and message boards. In addition, you can utilize article marketing to increase the traffic on your eBay page.

6. Keep your shipping fees fair and reasonable. This will encourage repeat buyers and even new clients because they know that you dont charge too much extra fees for shipping.

Now that you know how incredible secrets are powersellers are using eBay now and rake fortunes in no time!

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